Shards with scenes from the life of recommender system
approx. 57x45 cm, 2021
The “Shards with Scenes from Recommender System Life” were created in collaboration with the Schlossmuseum Linz on the subject of Gmundner Ceramics. The basis of this work is the faience vessel "Jug with scenes from the shoemaker's life" from 1750, which shows scenes with a visual representation of the skills and crafts of a shoemaker between stylised flower patterns.
In today's society, the image of a craftsman is rather blurry, as it was 270 years ago. According to official information, the number of shoemakers in the handicraft sector in Upper Austria can now be counted on the fingers of one hand. On the other hand, in the last 10 years and during the lockdown imposed due to the pandemic, consumers have increasingly turned to the digital environment when searching for goods. Unlike in the 18th century, the manufacturer or craftsman no longer plays a central role here. The sales of the mega-internet company Amazon increased by 38% during the pandemic. The largest online shops use software systems that are designed as an automated recommendation service. They are based on algorithms that aim to calculate and predict the interests of the consumer in advance and accordingly offer exactly the products that the consumer would potentially buy most closely.
The "Shards with scenes from the recommender system life" complement the historical Gmundner ceramics flower pattern with scenes of shoe and clothing offers, which were generated by Amazon's recommender system. The data for this system comes from Linda Luse's Amazon account sales history, collected by Amazon over the past 5 years. Screenshots of the offers were collected and arranged in patterns and transferred to ceramic plates.